If you are a digital marketer that's just joined Alignable, welcome to the best
business tool of your life. My business partner and fiancé Jeff and I use Alignable
to connect with local business owners and support their digital strategy needs.
We've found that business owners are more willing to chat and meet up through
Alignable than they are through Facebook, LinkedIn, or Instagram. It’s more efficient
than drop-ins, cold calling, paid advertising, and physical networking for our
business. We've met some of our greatest clients, but on top of that, Alignable
has allowed us to become connected to amazing opportunities in our local community.
For us, that's Raleigh, NC.
The Big Step One: How We Succeed
Alignable is only as great as you make it. On my first day, I spent hours poring
over our profile, filling in every section, storytelling and tagging, and picture-adding.
We filled out our products and services with relevant images. We added personal
pictures to the gallery to show that we’re real people living in the same city.
Jeff and I each created a profile under our business. And then, finally, when
the profile was perfect, we started to add people in our area that we thought
we could help.
The Big Step Two: Local Online Networking
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Use the "My Network"
tool to find business owners in your area
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You can click "category" to sort businesses by industry. I used this tool
to focus on lawyers, doctors, landscaping, HVAC, etc. It's especially great
when you want to target a seasonal business.
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Clicking the "new members"
tab ensures that you are reaching out to active profiles.
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I don't typically type up a personal message until a business owner friends
me back. The premade Alignable messages are too cute not to use! Once they
connect, I know they are interested in a relationship. I pull up their website,
"like" them on social media, and gather enough information that I can send
a personal message. I send a kind, honest and short note out, usually asking
to grab coffee at a local joint. (Everyone here loves coffee.)
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Import your contacts from
your email address book
to find more friends you know. These don't count as "used" connections either.
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Utilize the Advice forums.
This is a GREAT way to get your name known in the community, both online
and offline. Spend some time coming up with a well-thought-out response,
and you will have people continuing to thank you and ask for your business
throughout the year.
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We use our out-of-network connections to connect with local towns, rather
than expanding our reach nationwide. We operate in the Raleigh-Durham-Chapel
Hill triangle, but we only live in Raleigh! Out-of-network connections allow
us to connect with business owners in nearby towns, too.
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Once you've connected with a bunch of businesses,
start a promotion.
Alignable will alert your entire network!
Recommend Your Favorite Businesses! (They'll probably return the favor)
It's nicer to
recommend businesses
than just asking for them to recommend you. Here's your chance to say some really
cool things about your favorite local spots and services.
Why We Succeeded
You know that saying: Never, never, never give up? Jeff and I are on Alignable
every day, adding new businesses in our area and welcoming them, responding to
Advice forum posts, and being a resource in general. It was a no-brainer to upgrade
to Premium: one lead a month covers the cost and then some (and our efforts give
us many more than one). Our premium status allows us to reach out to tons of
local businesses.
Final Advice and What We Learned
Alignable was created to be a simple tool that brings business owners together.
After you connect with them, it's up to you to take that connection to the next
level to make a relationship and maybe even a sale. Like many things in life,
you get out of Alignable what you put into it. Try spending three hours a day
personally connecting with local business owners. I guarantee your schedule will
be filled for the next week, and you'll unlock amazing opportunities and relationships
in your community.
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