Written By

My Effortless Marketing Editorial Team

The digital age has revolutionized how businesses operate, market, and engage with their customers. As consumers increasingly migrate to online platforms, businesses too are evolving their strategies to meet this change. Central to this evolution is understanding and optimizing the online customer journey. Here’s why it’s essential and these seven steps show you why.

Written By

My Effortless Marketing Editorial Team

The concept of the "moment of truth" in the customer journey is all about the pivotal moments where consumers make decisions.

Written By

My Effortless Marketing Editorial Team

Digital channels refer to the various mediums through which information, content, services, or products can be accessed, consumed, or delivered using digital technologies.